Sam Ryder Lego 2K Drive
Sam Ryder Lego 2K Drive
To properly capture the joy that would be Sam Ryder and his mate playing LEGO 2K DRIVE, the team set dressed the DoubleJump Studio in Wimbledon to give a suitable aesthetic.
To match the manic fun of the gameplay, a busy and colourful shot was created, making the most of the space, but without detracting from the action on camera. Afterall, the crucial aspect to capture was the raw enjoyment of the talent playing the game.
The DoubleJump crew created an as-live set up with multiple matching cameras to achieve a consistent look. In addition to the main build, there was also a dedicated behind the scenes camera operator with a mirrorless Sony camera. This was vertically slung on a gambal to capture content dedicated to the social output. This enabled fantastic behind the scenes moments with Sam which ensured the social videos from this shoot were not merely re-packaged versions of the YouTube cut, but rather bespoke pieces, tailored to perform on IG Reels and TikTok.
"Double Jump provided a perfect example of collaborative creative process between, publisher, developer and agency, The quality of the static and video assets were cost effective without sacrificing on quality, and each project was delivered on time and on budget. I can't recommend them enough for brilliantly creative ideas and support for our product and marketing campaign" - Joey Williams SEGA
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